Urban goods and garden | 335 n. front street | wilmington, nc 28401

about us

Urban Goods and Garden Interior Design & Retail Shop


Inspiration with An Exclamation Point!

We believe the spaces we spend time in affect how we feel and view the world around us. We are inspired daily to design spaces that ground us in who we uniquely are, so that we move into the world renewed, energized and inspired to impact those around us in a positive way.

Our Core Values

Our trade partners are integral to our success…and ultimately to yours!

We overcome our challenges and share our successes. We succeed as a team because without that there would be no “us.”

Not here today and gone tomorrow, but here to last! Your vision is personal to you and we take that personally. We keep you informed throughout the entire journey.

We solve the unique design challenges of each project with tenacity and creativity. If something isn’t working, we stay with it until it does. Don’t you deserve that kind of attention?

Through time, talent, and treasure we seek to support the community we call home and the people we call neighbors.

We try to bring joy to what we do, what we create, and all we work with. If you love what you do, you never work a day in your life. We believe that.

Meet the Visionaries

Josie Whitmore

Owner | Partner

Josie is known for creating casually elegant homes across a broad range of styles that are warm, comfortable, and very livable.

After a career in Merchandising and Design for Wrangler Jeans and VF Corporation, Josie decided to pursue her love for crafting beautiful and livable interiors, back in 2001.

With the underlying belief that the spaces we spend our time in affect our outlook on the world, Josie designs spaces that leave her clients renewed, energized, and inspired.

“Our clients are the inspiration, as each person, each family, each business has a unique story to tell. It is our job to hear that story and design a new chapter.”

Paula Smith

Owner | Partner

Paula is a highly versatile interior designer who has been in the design industry for 20 plus years. She started her career working at Wilmington NC based design studios that include Maran Home and Luxe Interiors and gained the experience to established her own business Province 19 Interiors.

She is the Designer and Point Person for Fogelman Custom Homes, helping guide clients with their selections throughout the construction process.

Paula’s forte is creating homes that are incredibly functional. She combines comfort and style with incredible attention to detail to ensure that her clients achieve their own esthetic design and vision for their home.

Visit Us

Located in the Cotton Exchange 335 North Front St. Wilmington, NC 28401

Send us an email

[email protected]

Talk to us

(910) 399-3190

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